Pelliconi Group, the world’s leading manufacturer of caps for the beverage sector, is committed to innovation and has launched the DAPP service to offer its clients, and not only, tools to digitise packaging for consumer engagement.
To do this, it has partnered with the start-up company Leevia, which will provide technical and legal support for the prize contests via QR code in the “DAPP Ready” version. The offer also includes options usingAugmented Reality and digital tools to generate product-based interactive marketing and loyalty-building activities with “DAPP PRO”. The aim is to bring end consumers closer to the product through the point of contact itself: the cap and packaging. Discover more on dappdigital.com