Pelliconi and Sagres: packaging becomes a digital touchpoint thanks to P-Code
Pelliconi partnered with the beer brand Sagres in an innovative connected packaging project that turns the bottle cap into a true digital communication channel between brand and consumer.
At the core of the initiative is P-Code, Pelliconi’s proprietary platform for generating and managing unique QR codes, which enables each individual product unit to be assigned a unique digital identity. This technology enables personalized, trackable, and interactive experiences across the entire consumer journey.
In the Sagres case study, the cap is no longer just a functional packaging component, but becomes an immediate access point to digital content and brand activations. By scanning the code, consumers can engage with experiences designed to strengthen the connection with the brand, increasing engagement and brand awareness among consumers. This approach is part of a broader evolution of packaging towards increasingly “smart” and interactive models, where every single element becomes a communication asset. Thanks to QR code serialization, P-Code also enables advanced campaign management, opening the door to mechanics such as loyalty programs, instant win campaigns, and geolocated dynamic content.
The project with Sagres confirms Pelliconi’s vision: transforming packaging into a relationship platform between brand and consumer, capable of connecting the physical and digital worlds through scalable, secure solutions with high experiential impact.
The project delivered concrete results in terms of campaign activation and performance:
• 3.2 million total participations vs. an initial target of 500,000
• +180% growth in Loyalty Program users
• +1,215% increase in website visits
• +193% increase in newsletter subscriptions
• Growth in both on-trade and off-trade sales
These results show how, thanks to P-Code, packaging can evolve from a simple functional element into a true digital channel, capable of generating measurable value across all stages of the consumer journey.
