Marco Checchi. “The Euro made our life easier”
On behalf of the Fondazione Nord Est, the magazine “L’Espresso” reported in an article several opinions of important managers belonging to the North-East Italian geographical area about the exit from the Euro to promote export.
These are the words of our CEO Marco Checchi: “The Euro has made our life easier starting with the organizational aspects related to price lists on different markets. An example? When in Amsterdam we closed an agreement with the Heineken Group, one of our major customers, we fixed a price in Nederlandse Gulden. Then, in Bologna, our sales department had to transform it in Franc, Peseta, Deutsche Mark. Being long-term agreements we had to pay attention to the exchange rate fluctuations. And then, there were discussions with the various branch managers. In the end, it was a continuous complication”.